Founded on a simple yet powerful idea

Trust Your Instinct

New Collection is 100% Recycled
Shop now

Trust & follow

Your Instinct.
shop Heritage

Back Your Instinct

Shop now

Trust & follow

Your Instinct.
Heritage

Instinct is back

Founded by surfing pioneer and 1977 World Champion Shaun Tomson.

Get Winter Ready J-Bay Style

Built for cold winds and early sessions.
Shop Now
100% recycled

Pants

Shop Now

Winter Collection

View all
outline surf tee#color_black-rust
J-Bay Winter Deal – 40% Off
from $80.00
Sale
JBay Beanie
$17.00 $9.00 Save 47%
Rincon Corduroy Pant#color_rust
Rincon Corduroy Pant#color_rust
Rincon Pant
$54.00
born to move long sleeve tee#color_lemon
born to move long sleeve tee#color_lemon
BTM L/S Tee
$40.00
View all
5 products

Shop by collection

Heritage
Heritage
Lifestyle
Lifestyle

Headwear

View all
technical established cap#color_black
technical established cap#color_white
Tech Cap
$27.00
established lifestyle trucker cap#color_grey-black
established lifestyle trucker cap#color_black-black
Established Trucker
$27.00
playball lifestyle cap#color_olive
playball lifestyle cap#color_gold
Playball Cap
$20.00
knitted instinct beanie#color_black
knitted instinct beanie#color_grey
Corp Beanie
$14.00
View all
8 products
everything is made of

100% recycled materials

Our brand mission at Instinct is to reduce our global footprint

Surf Tees

View all
outline surf tee#color_black-rust
outline surf tee#color_black-white
Outline Tee
$34.00
born to move long sleeve tee#color_lemon
born to move long sleeve tee#color_lemon
BTM L/S Tee
$40.00
born to move lifestyle tee#color_black
born to move lifestyle tee#color_pink
BTM Tee
$34.00
playball lifestyle surf tee#color_navy
playball lifestyle surf tee#color_red
Playball Tee
$34.00
View all
14 products

a trip down memory lane

A brand build from Heritage
Read Mode

Lifestyle

View all
outline surf tee#color_black-rust
outline surf tee#color_black-white
Outline Tee
$34.00
Sale
JBay Beanie
$17.00 $9.00 Save 47%
Rincon Corduroy Pant#color_rust
Rincon Corduroy Pant#color_rust
Rincon Pant
$54.00
panel recycled board shorts#color_pink-black
panel recycled board shorts#color_black-white
Panel Trunk
$40.00
View all
17 products

Shop the look

established instinct tee#color_lemon
established instinct tee#color_lemon
Established Tee
$34.00
original tee#color_white
original tee#color_white
Original Tee
$34.00
Sold Out
core recycled trunk#color_black
core recycled trunk#color_army
Core Trunk
$44.00
Sold Out
hybrid expedition walk shorts#color_black
hybrid expedition walk shorts#color_grey
Expedition Walk
$54.00

From the journal

View all
Paddling back in time: Barton Lynch
Paddling back in time: Barton Lynch
Riding the Past: Tom Carroll & Instinct
Riding the Past: Tom Carroll & Instinct
Meet Instinct's Shaper: Scott Crump
Meet Instinct's Shaper: Scott Crump