The Story Of Instinct

Instinct was originally established in South Africa in 1979 by World Surfing Champion Shaun Tomson. It was one of the most recognized surf brands during the 1980’s and pioneered the industry with unique advertising and original style throughout the most vibrant years of the sports history. The brand had iconic team riders, quality products and paved the way of surf culture as the sport experienced the dizzying heights of being noticed in the mainstream.
Today it returns as a reminder that surfing is life… and the rest is just details.