Photo by Dan Merkel 1975. Surfer catching a wave.

Thanks for Supporting the Launch of Instinct

We launched Instinct almost two years ago. The theory behind the soft online launch was to test the water and consumer demand for the Instinct Brand.
In September this year, Instinct will be back via exclusive retail partners globally.

Our New Collection

Featuring a good balance of heritage products, new on-trend styles and prints and an 80s colour palette with brights and pastels. Available through your favourite Surf store in late August 2023.


Shifting our Footprint 

All the products we are building moving forward are made from 100% recycled or up cycled materials, printed with earth-friendly inks and delivered to you in bio-degradable packaging.

Instinct is doing its bit as a brand to reduce our global footprint and emissions where possible, our promise to you and the planet.

 Instinct Surfwear. Made of 100% recycled materials. An image of two bright-coloured boardshorts with a sustainable logo.


Shop our current Boardshort Collection

Youth Empowerment

Youth Empowerment is very close to the heart of founder and brand owner Shaun Tomson. We are aligning the brand with several youth empowerment charities, and a percentage of sales will be given to these NFPs.


Photo of Instinct owners Shaun and Carla Tomson oh the beach at sunset, August 2021 Montecito, California.


New Arrivals

We have some new winter t-shirt prints arriving Mid May, so keep an eye out online! You will see them first if you're subscribed to our newsletter.

New Arrivals: Distress Tee with Instinct Logo - coming soon!



The image below was taken from Intinct's first-ever photoshoot in 1979. The marketing campaign was titled 'Bringing back the good times' and featured team riders L-R Michael Ginsburg, Robert McWade, Shaun Tomson, George Thomopoulos, Errol Hickman and Max Wetteland. Our new collection contains some heritage styles depicted. The photo was taken by Pat Flanagan.

Instinct's first-ever campaign shoot in 1979. Photo by Pat Flanagan.


Instinct in South Africa

You may have seen the Instinct relaunch in South Africa. Under a sister licence and trademark agreement, Instinct is available in-store and online to South Africans only. For our SA fans, follow them on their social links or visit their online store


No matter what happens nothing can take today away. Poster image of two surfers on the beach looking at the ocean.


Thanks again for the support, and stay tuned for upcoming news and product launches via our newsletter.